Esomar Membership
Alphabet is a member of ESOMAR, the world organisation for enabling better research into markets, consumers and societies. As such, it complies with the ICC/ESOMAR International Code on Market, Opinion and Social Research.
Alphabet's Senior Partner
Joseph Sassoon
Joseph is a brand and storytelling expert, researcher, author and conference speaker.
He is the founder and leader of Alphabet and teaches Brand Storytelling at the Master in Marketing Utilities and Storytelling Techniques, Pavia University.
He sits in the Advisory Boards of Osservatorio Storytelling, Pavia University.
Joseph has carried out a great number of research projects on brand and communication matters for Italian companies and foreign firms doing business in Italy. Internationally, he has conducted extensive research in the US, several European countries and Asia (Japan, China, Thailand).
He is the author or co-author of nine books published in the last twelve years. They are mostly about how brands can use storytelling and social media in contemporary marketing.